Piotr Zieliński

Concretes, not promises

Piotr joined Syrenka Media Lab in November 2021. You won't find fluff about building image with him. For him, what matters is how much money came back to your pocket from every zloty spent. In 2023, he personally looked after budgets with a total value of 2,415,800 PLN. We'll deliver because Piotr monitors campaigns more often than his own lunch. Check our numbers and you'll see that with him everything is based on hard Excel data.

Before he hit Tamka Street, he worked for three large online stores. There he learned that advertising must sell, not just look pretty. His record is raising sales by 31% in just 24 days for a clothing industry client from near Warsaw. We make noise that sells, and Piotr is the best proof of that. He doesn't play at setting ads and forgetting about them – he sits in the panel daily.

• Budget management of 2.4M PLN in 2023 alone
• Average reaction time to result changes: 42 minutes
• Management of 14 permanent ad accounts in 2024
• Effectiveness measured by real client profit, not likes

Piotr doesn't use difficult words. Instead of telling stories, he'll simply show you in the panel where the customers came from. No fluff – if something isn't earning, Piotr turns it off after 48 hours. He doesn't burn budget because he respects your money as much as his own. The average ROAS, or return on ad spend, he turns out for our clients is a solid 5.12. This means every zloty brings an average of over five zlotys in revenue.

Privately he lives in Praga and hates being late. If you agree on a report at 10:00, you'll get it at 9:53. Without exception. At Syrenka Media Lab he's responsible for making sure the numbers in your store always glow green. If you want to know where your money is leaking in Facebook ads, Piotr will find it in 15 minutes.