Last updated: November 2024

Syrenka Media Lab Privacy Policy

Who manages your data?

The administrator of your data is Syrenka Media Lab based at 37 Tamka St in Warsaw. We have been operating since September 2017 and have played open cards from the very beginning. We are not an impersonal corporation, but a group of 9 people who know how to make noise online. Your data reaches us only when you decide to contact us yourself – for example, by sending an inquiry about a TikTok campaign or influencer collaboration.

Marek Nowakowski, our founder, ensures that the Lab is a place worthy of trust. We don't like fluff, so briefly: we respect your privacy as much as our own. If you have any questions about what we do with your email or phone number, just write to hello@syrenkalab.pl. You can also drop by Powiśle to talk about it in person over coffee. Your data is safe with us because we build relationships on results and trust, not on trading contact databases.

What information do we take from you?

We collect only the data that is absolutely necessary to deliver your advertisement. When you fill out the form on our site, we ask for your name, email address, and project description. This allows us to prepare a specific offer and respond in our average time of 47 minutes. If you use our reach calculator, we remember the parameters entered to send you a reliable forecast based on our 2023 data.

Additionally, our system automatically saves standard server logs, such as IP address or the type of device you use. We do this solely so the Syrenka Media Lab site works quickly and without errors. We are not interested in your private photos, location, or purchase history in other stores. We are only interested in how we can help your company grow on social media. You provide all information voluntarily, and we use it only for what you asked us yourself.

Cookies and technology

We use cookies, small files that help us understand what clicks best on our site. Thanks to them, we know whether you prefer to read about a pizzeria in Praga or campaign results for the beauty industry. This allows us to create better blog posts and not post content that nobody cares about. Cookies also help remember your data in the ROI calculator so you don't have to re-enter everything every time you change a budget.

If you don't want us to use cookies, you can disable them in your browser settings at any time. The site will still work, although some functions may be less convenient. We also use basic traffic analysis tools to check if our own Instagram ads work as well as those we do for our 23 permanent clients. These statistics are anonymous – we see numbers and trends, not your face or name. We focus on facts, not on tracking your every move on the internet.

Your rights to your data

At Syrenka Media Lab you have full control over what we know about you. In accordance with GDPR rules, you can at any time ask for insight into your data, its correction, or total removal from our database. If you decide you no longer want to receive any marketing messages from us, let us know – we'll delete your address faster than we edit one TikTok reel. We don't make any problems and don't hide behind complicated procedures.

Just one email to hello@syrenkalab.pl with short info on what you need is enough. You can also demand restriction of data processing or transfer it to another entity. We are here to make noise that sells, not to imprison your data in our systems. If you believe we act illegally, you have the right to file a complaint with the appropriate office, but we believe a simple conversation with Marek or Aneta from our team is enough to clarify any doubt.

Security and sharing

Your data is closely guarded with us. We don't sell it to anyone, don't rent it, and don't exchange it with other agencies. Only our 9-person team working on Tamka has access to it. Each of us knows that client privacy is sacred. We use secure servers and SSL encryption, which means no outsider will intercept your message sent via the contact form. This is a standard we watch over with every project.

Sometimes we have to pass some data to our trusted technological partners, e.g., hosting company or invoice system, but this happens only to the extent necessary to run our company. We cooperate exclusively with entities that guarantee a high level of security. We store your data as long as needed to realize a campaign or until you ask for its removal. After finishing cooperation and settling all invoices, data is archived according to tax law regulations, and then safely destroyed. Check our numbers – we have operated since 2017 and never had a data leak.