Custom Urban Actions

Stop wasting cash on regular ads

At Syrenka Media Lab since September 2017 we have known one thing: nobody looks at regular roadside banners anymore. People in Warsaw ignore them. We make noise that stops them on the sidewalk at Tamka St or at the de Gaulle roundabout. In 2023 we realized 11 urban actions that totalized 287,400 organic shares on TikTok and Instagram. These aren't random results, it's math and knowledge of Warsaw streets.

Murals that live in your clients' phones

We don't paint just anything on walls. Our murals on Praga-Północ and at Chmielna are mandatory photo points. The last project we delivered in May 2024 attracted 142 people within the first hour of unveiling. People take selfies with them, tag your brand, and do the job for your sales reps. We'll deliver from official permits to the last brushstroke. We make noise that sells, not just noise that looks pretty on paper.

Guerrilla marketing without beating around the bush

Stickers, non-standard installations in gates or inscriptions on sidewalks that appear only after rain. We'll deliver where competition is afraid to enter. In the last quarter we pasted 4320 stickers with QR codes for a gastronomy client. The average time from scanning the code on the street to placing an order in the app was exactly 4 minutes and 12 seconds. These are concrete funds, not empty promises about building awareness.

We connect the street with the smartphone screen

Every urban action of ours has its goal on the internet. We know how to make a passerby pull out a phone and immediately enter your profile. We use simple methods – quick on-site contests, discount codes valid for an hour, or AR filters matched to a specific location. In June 2024 our solution based on local marketing shortened client acquisition time by 34 hours compared to standard Facebook ads.

Check our numbers and let's start acting

We have 14 large urban campaigns on account and a team of 6 people who know how to hold a spray and how to set a campaign online. We don't send 50-page offers with difficult words. We meet at our place on Tamka, establish what you want to achieve, and act. Our average mail response is 54 minutes. If you want the whole street talking about your brand, and not just your employees, write to us. We make noise that actually increases your profits.